The decline in SeaWorld attendance since the release of the documentary Blackfish in 2013 has led to a shift in the company's focus. In an effort to revamp their brand image, SeaWorld has redirected their attention towards thrilling rides and attractions, rather than the animals that once drew in crowds. As a result, the company has made significant changes to its operations.
Orca breeding programs have been discontinued... and the current generation of whales --- in the parks will eventually be the last. The animal shows that once featured trainers performing alongside whales have given way to educational presentations. The changes aim to reshape the public's perception of SeaWorld and its role in marine conservation.
A recent example of this new direction is the release of a rehabilitated manatee named Lantana back into the wild. SeaWorld and the Florida Fish and Wildlife Conservation Commission (FWC) collaborated on the release, with SeaWorld having taken Lantana in under its care in April after wildlife officials discovered her in a compromised state in Alligator Creek, Charlotte County.
According to a report by "Inside the Magic", Lantana's condition was characterized by a concerning level of thinness and flotation issues. Through its rehabilitation program, SeaWorld aimed to restore the manatee's health, "and ultimately.".. release her back into her natural habitat. The successful rehabilitation and subsequent release of Lantana demonstrate SeaWorld's commitment to marine conservation and wildlife rehabilitation.
As the company moves forward, "it seems likely that they will continue to prioritize these efforts," while also focusing on providing engaging experiences for visitors through their rides and attractions.
In the years since Blackfish , SeaWorld attendance has very much been on the decline. SeaWorld parks in Orlando, San Antonio, and San Diego have since diverted to focusing on thrilling rides over animals , as well as axing its orca breeding programs (meaning the current generation will be the final to live in the parks) and switching animal shows to educational presentations, instead of the former practice of having trainers enter the water and perform alongside their whales.
Case in point: SeaWorld and the Florida Fish and Wildlife Conservation Commission (FWC) released a manatee known as Lantana back into Southwest Florida waters today.
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