In an interview with VISIT FLORIDA President and CEO Dana Young during the Florida Huddle tourism event in Miami, Open Jaw learned that the average age of visitors to Florida has decreased significantly, from 49 in 2019 to 41 years in 2022. This shift in demographics presents an opportunity for Canadian travel advisors to tap into the younger market, as they are more likely to seek out unique experiences beyond Disney World.
According to Young, VISIT FLORIDA is adapting its marketing strategies to appeal to this age group, offering a broader range of activities and experiences.
In addition to the changing demographics, VISIT FLORIDA also reported an increase in spending by Canadian visitors to Florida. In 2019, the average Canadian visitor spent $1,059, but by last year, this had risen by 32% to $1,400 per trip, despite a decrease in the average length of stay from 17 days to 13 days.
(Return later for all developments.)
According to Young, VISIT FLORIDA is adapting its marketing strategies to appeal to this age group, offering a broader range of activities and experiences.
In addition to the changing demographics, VISIT FLORIDA also reported an increase in spending by Canadian visitors to Florida. In 2019, the average Canadian visitor spent $1,059, but by last year, this had risen by 32% to $1,400 per trip, despite a decrease in the average length of stay from 17 days to 13 days.
(Return later for all developments.)
TL;DR?
• Younger travelers are flocking to Florida, with the average age of visitors dropping from 49 to 41 years old in 2022.• This shift in demographics presents an opportunity for VISIT FLORIDA to tailor its marketing efforts to appeal to this younger demographic.
• Younger travelers are looking for more than just a trip to Disney World, and VISIT FLORIDA is working to showcase the state's diverse offerings.
• Canadian visitors to Florida are spending more money than ever before, with an increase of 32% in average trip spend from $1,059 in 2019 to $1,400 in 2022.
• Despite a decrease in average length of stay from 17 days to 13 days, the increased spending suggests that visitors are making the most of their time in Florida.
• VISIT FLORIDA is continuing to engage with Canadian travel advisors through trade events and partnerships with groups like Air Canada Vacations and the Association of Canadian Travel Agencies.
• The state
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