As the seasons changed and summer's warmth gave way to autumn's gentle breeze, Florida's tourism industry experienced a modest yet welcome upswing. In the third quarter of 2025, a total of 34. 339 million travelers flocked to the Sunshine State, a slight increase from the 34. 239 million who visited during the same period in 2024. This uptick was notable, particularly when compared to the same quarter in previous years, and marked the highest third-quarter total since 2022. The resurgence in tourism was largely driven by domestic travelers, who were drawn to Florida's renowned attractions, including the vibrant cities of Miami, Orlando, and Tampa, as well as the picturesque Florida Keys. These destinations offered an irresistible blend of luxury, family-friendly activities, and year-round appeal, making them a magnet for visitors seeking a memorable getaway.
However, a notable trend emerged in the data: Canadians, once a significant contributor to Florida's tourism industry, continued to scale back their travel to the United States. This shift was reflected in the overall numbers, and it remained to be seen how this trend would impact Florida's tourism industry in the long term.
According to reports, Visit Florida, the state's tourism-marketing agency, had worked tirelessly to promote ← →
Florida posted a slight increase in tourism during the third quarter of 2025 from a year earlier, even as Canadians continued to back off on travel ...Related perspectives: See here
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