Author comments: It was at a Florida basketball practice 70 years ago. A walk-on was trying to impress the skeptics at Alligator Alley. It wasn't working. Approximately 50 years later, Carlson retired as one of the most influential people in the history of Florida athletics. To which anyone too young to have seen Danny Wuerffel play might say, "Norm Who?" Carlson was Florida's "Sports Publicity Director," at least that was the job title when he was hired in 1963.
It changed to "Sports Information Director" to "Assistant Athletic Director" over the years. None of which capture the role Carlson played at UF. The Gainesville Sun is a source for this article. "Norm's legacy, to me, was the most incredibly kind, respected and wise people I ever came across," Jeremy Foley said.
"When I became AD... I was a young buck trying to figure it all out. Norm was always there for advice and presented it in such a professional and caring manner." I'd like to, but it would take a book to capture his impact at Florida. He wrote three of them about the Gators. You've heard of Heisman campaigns? Norm basically invented them in 1966, "when he made weekly calls," "mailed updates and film clips to Heisman voters on behalf of one Steve Spurrier." The Gainesville Sun is a source for this article.
"Some people think he won the Heisman for me," Spurrier said. "He had a big hand in it... I know that." The Gainesville Sun is a source for this article.
It changed to "Sports Information Director" to "Assistant Athletic Director" over the years. None of which capture the role Carlson played at UF. The Gainesville Sun is a source for this article. "Norm's legacy, to me, was the most incredibly kind, respected and wise people I ever came across," Jeremy Foley said.
"When I became AD... I was a young buck trying to figure it all out. Norm was always there for advice and presented it in such a professional and caring manner." I'd like to, but it would take a book to capture his impact at Florida. He wrote three of them about the Gators. You've heard of Heisman campaigns? Norm basically invented them in 1966, "when he made weekly calls," "mailed updates and film clips to Heisman voters on behalf of one Steve Spurrier." The Gainesville Sun is a source for this article.
"Some people think he won the Heisman for me," Spurrier said. "He had a big hand in it... I know that." The Gainesville Sun is a source for this article.
Reference: Visit websiteIt was at a Florida basketball practice 70 years ago. A walk-on was trying to impress the skeptics at Alligator Alley. It wasn't working. Approximately 50 years later, Carlson retired as one of the most influential people in the history of Florida athletics. To which anyone too young to have seen Danny Wuerffel play might say, "Norm Who?"
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