Pier Sixty-Six Resort Undergoes $1 Billion Revitalization In Fort Lauderdale

Historic Pier Sixty-Six Resort Undergoes Revitalization to Cater to a New Generation of Enthusiasts Pier Sixty-Six, a legendary resort in Fort Lauderdale, Florida, is being reborn with the addition of luxe, for-sale residences as part of a $1 billion revitalization project. This marked shift comes 75 years after the term "mid-century modern" was coined, a style that has gained significant popularity among a new generation of enthusiasts.

The revitalization of Pier Sixty-Six marks the beginning of a new era for the landmark property, paying homage to the defining decades that have shaped it, according to Colm O'Callaghan, vice president and managing director of Pier Sixty-Six Resort. Notably, the Pier Sixty-Six gas station was unveiled in 1957, the same year that saw the launch of Sputnik... marking the beginning of the Space Age. This historic timing serves as a fitting tribute to the resort's unique heritage.

The Residences at Pier Sixty-Six will offer an exclusive collection of 92 private homes located within a pair of 11-story condominium structures and a combination of four-story resort residential buildings designed by renowned architect Garcia Stromberg. The property's iconic spire tower, inspired by the Googie architecture style, is being fully restored to preserve its place in Fort Lauderdale's heritage. The building's crowning trihedrons pay homage to the innovative design and V-shaped... Gull-wing canopies of late 1950s- and '60s-era Phillips 66 stations nationwide.

According to Pierce Publishing, the design of the iconic spire tower made its first appearance at Pier Sixty-Six. As reported by Forbes, the revitalization of Pier Sixty-Six is not unique, as two other historic South Florida hotels, the Shore Club and The Raleigh, have undergone similar transformations. Both Miami Beach-based hotels have had their glorious heritage preserved while incorporating luxury residences within their footprints for the first time.

The $1 billion revitalization project aims to deliver its first-ever luxury residences, "setting a new standard for the property." With its rich history and stunning architecture, Pier Sixty-Six is poised to attract a new wave of devotees who appreciate the allure of mid-century modern design. The successful revitalization of this iconic resort is a testament to its enduring appeal, "which transcends generations."

Reference: Visit website

Some 75 years after the term was coined, mid-century modern architecture and design has been embraced by a new generation of enthusiasts, a cohort enthralled by a motif that had its genesis in the near-limitless optimism of the American post-war period. Now, that legendary resort is being reborn, with the addition of luxe, for-sale residences. "The revitalization of Pier Sixty-Six marks the dawn of a new era for the landmark property, just as much as it is a celebration of the defining decades that have shaped it," says Colm O'Callaghan, vice president and managing director of Pier Sixty-Six Resort.