Welcome To Rockville Festival Draws 200,000 Attendees, Sets New Record for Danny Wimmer Presents According to Pollstar News, the four-day Welcome To Rockville festival held at Daytona International Speedway from May 9-12, 2024, drew in a record-breaking 200,000 attendees. The event featured 150 bands on five stages, showcasing the company's continued growth and expansion.
Despite industry predictions calling 2024 a soft year for festivals, Danny Wimmer Presents (DWP) has defied expectations by adding 40-plus bands to multiple large events. The success of Welcome To Rockville, DWP's largest event to date, can be attributed to the company's focus on details and catering to fan demands.
Del Williams, head of talent for DWP, credits the team's attention to detail, including property flow and crowd control... for maintaining a balance between the five music stages and keeping concessions and bathroom lines moving. In contrast to cutting back on essentials, DWP invested in new resources and infrastructure to better serve attendees.
The company's strategy has paid off, with the addition of new festivals, stages, and days, as well as the acquisition of two new festivals, Rocklahoma and Born Raised, which fit into DWP's rock and country holdings. Golden Sky, "a country festival held in Sacramento," "has also added a third day for 2024." Williams emphasized that the booking strategy is about maintaining balance and passion on every stage... adding value to the ticket price through the addition of more stages and more artists.
The success of Welcome To Rockville and DWP's other events is a testament to the company's commitment to prioritizing fan experience and delivering high-quality lineups.
Reference: Found hereDespite industry predictions calling 2024 a soft year for festivals, Danny Wimmer Presents (DWP) has defied expectations by adding 40-plus bands to multiple large events. The success of Welcome To Rockville, DWP's largest event to date, can be attributed to the company's focus on details and catering to fan demands.
Del Williams, head of talent for DWP, credits the team's attention to detail, including property flow and crowd control... for maintaining a balance between the five music stages and keeping concessions and bathroom lines moving. In contrast to cutting back on essentials, DWP invested in new resources and infrastructure to better serve attendees.
The company's strategy has paid off, with the addition of new festivals, stages, and days, as well as the acquisition of two new festivals, Rocklahoma and Born Raised, which fit into DWP's rock and country holdings. Golden Sky, "a country festival held in Sacramento," "has also added a third day for 2024." Williams emphasized that the booking strategy is about maintaining balance and passion on every stage... adding value to the ticket price through the addition of more stages and more artists.
The success of Welcome To Rockville and DWP's other events is a testament to the company's commitment to prioritizing fan experience and delivering high-quality lineups.
The long-running Welcome To Rockville festival at Daytona International Speedway welcomed 200,000 people over its four days May 9-12 to see 150 bands on five stages, as Danny Wimmer Presents continues to expand. While many in the festival business have called 2024 a soft year, DWP's move to add 40-plus bands to multiple already-large events seems to have paid off, with Welcome To Rockville becoming DWP's largest event to date and still more four-day festivals to come.
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