In an exclusive interview with Skift, Visit Florida CEO and President Dana Young discussed the organization's recent $10.5 million grant from Triumph Gulf Coast to promote the northwestern region of the state. The grant will be used to promote the eight counties in the region, which were impacted by the Deepwater Horizon Oil spill several years ago. Young highlighted the natural beauty of Northwest Florida, including its uncrowded beaches and less developed landscape, which offers a unique experience compared to South Florida.
To maximize the impact of the grant, Visit Florida will implement a two-pronged marketing approach aimed at leveling out seasonality and introducing the region to new markets across the U.S. The campaign... called"... Adventure Within Reach," will showcase the adventure travel opportunities available in all eight counties.
Young also discussed the emerging travel trends in the state, including the growing popularity of Los Angeles as a top inbound market, the impact of visa wait times on international travel... and the organization's efforts to promote sustainable tourism practices.
To maximize the impact of the grant, Visit Florida will implement a two-pronged marketing approach aimed at leveling out seasonality and introducing the region to new markets across the U.S. The campaign... called"... Adventure Within Reach," will showcase the adventure travel opportunities available in all eight counties.
Young also discussed the emerging travel trends in the state, including the growing popularity of Los Angeles as a top inbound market, the impact of visa wait times on international travel... and the organization's efforts to promote sustainable tourism practices.
Reference: Visit website Dana Young is the CEO and President of Visit Florida, the official tourism marketing corporation for the state of Florida. Under her leadership, Visit Florida has been instrumental in promoting the state's tourism industry, which is a major contributor to the state's economy. Young has been a driving force behind the organization's efforts to attract new visitors to the state, particularly from emerging markets such as Latin America and Asia.
Prior to her appointment as CEO and President of Visit Florida, Young served as the organization's Chief Marketing Officer, where she oversaw the development and implementation of the organization's marketing strategies. She has also held various leadership positions in the tourism industry... including serving as the Vice President of Marketing for the Greater Fort Lauderdale Convention & Visitors Bureau.
Young is a well-respected leader in the tourism industry, known for her innovative approach to marketing and her ability to drive growth in the state's tourism sector. She has been recognized for her contributions to the industry... including being named one of the"... Top 10 Most Influential People in Travel" by Travel ← →
Prior to her appointment as CEO and President of Visit Florida, Young served as the organization's Chief Marketing Officer, where she oversaw the development and implementation of the organization's marketing strategies. She has also held various leadership positions in the tourism industry... including serving as the Vice President of Marketing for the Greater Fort Lauderdale Convention & Visitors Bureau.
Young is a well-respected leader in the tourism industry, known for her innovative approach to marketing and her ability to drive growth in the state's tourism sector. She has been recognized for her contributions to the industry... including being named one of the"... Top 10 Most Influential People in Travel" by Travel ← →
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What are the top trends impacting hotels, airlines, and online bookings? We speak to the executives shaping the future of travel. Visit Florida is about to jump start tourism to its overlooked hidden gems in its northwestern region. The destination marketing organization was awarded a $10.5 million grant earlier this month to promote the eight counties in that region, said Visit Florida CEO and President Dana Young.○○○○○○○
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